Tag: brand equity

Tiffany ring or Tiffany-style ring?

Published by on August 16, 2017
Categories: Editing Opinion

Tiffany ring or Tiffany-style ring? Yes, there is a difference, as Costco Membership Warehouse Club found out when they lost in court to Tiffany & Co., the jeweler made famous for inventing the four-prong setting showcasing jeweled stones. It seems the signage in the Costco stores did not use the phrase Tiffany-style rings to describe […]